I've already written about how my job has involved many pitch meetings for different products, and that I probably pay attention to commercials, slogans, and advertising in general more than the average person does. I think about what goes into a pitch meeting, and how I'm sure some advertising agencies must be amazed when a client goes with (and pays big money for) some half-baked or unintentionally hilarious idea.
For example, I was surprised by this product name and was saddened by this spokesperson/song, and I couldn't believe that this winter accessory actually made it into production.
The following product slogan fits right into the How did the marketing department get away with that? category. This is the perfect example of a commercial that a roomful of men must have scripted:
Double-click on either 'play' arrow if you have trouble with the video
We started with a simple almond.
Added pecans, peanuts and a hint of sweetness.
An extraordinary nutsnack.
-This commercial had Jen & I in hysterics, which confirms that we're 12-year old boys at heart (and if you remember THIS OTHER post, you are not surprised by our reaction to the commercial at all).
-Somehow we've been quoting the commercial incorrectly for the past 48 hours, saying at every opportunity, "...and what we've come up with is an incredible nutsnack". Since "extraordinary" surpasses "incredible", we owe an apology to the True North Nut company for under-appreciating their nutsnack.
-I've already e-mailed the company to see if they'll send me product samples for giveaways. I'll keep you posted.
Thanks Lark, for being as immature as my friends & I are.
In other, less nut-centric news:
After taking myself and my sister out of the running, and numbering everyone in order of their comment on THIS POST, we have a winner of the George Michael concert merch and her name is Swishy.
E-mail me your address, Swish, so I can get your prize in the mail!