After work last night, I heard a new drug commercial on the radio. I'm sure that marketing department knew exactly what they were doing when they decided to go with the name, Aciphex, because this kind of genius doesn't just happen accidentally.
It helps if you say it to out loud in a sentence, like "Last night at the club everyone was admiring my Aciphex!"
Interestingly enough, I saw the TV commercial when I got home and thought they could have done MUCH better by that name! In the pitch meeting, I would have suggested they use this scene from the Drew Barrymore movie, "Never Been Kissed":
Drew Barrymore has obviously been prescribed Aciphex!
Speaking of reasons behind a good ass-shake; be sure to come back tomorrow for February's "Putting the Hump in Humpday post. Not only does it feature someone VERY worthy of the title, but I'll be giving away AUTOGRAPHED (by HIM, obviously) PRIZES!
You can read January's "Humpday" post here.